DOOH

To show off the power of Samsung’s 100x zoom, we put the smallest type on the some of the world’s biggest billboards. 

SAMSUNG TINY TYPE

case study

CCO: Menno Kluin

CD: Ian Going

ACD ADs: Alice Teruzzi & Sarah Arrington   

ACD CWs: Francesca Ferracini & Andy Truong

SR CW: Peter MacInnis & Cory McCollum

SR ADs:  Woo Jea Yun & Adrienne Darnell

Designer: Nel Sparkman