MTN DEW: OPERATION GREGTVC/OLV
In gaming, one player can bring down the whole squad. To introduce Call of Duty: Vanguard set in WWII and MTN DEW's new Dual 2XP, we imagined a squad's intervention mid-battle.
And to further explain the benefits of Dual 2XP, we enlisted Dr. Disrespect as our "informative" drill sergeant.
Director: David Shafei
CCO: Chris Beresford-Hill
ECDs: Amy Ferguson & Julia Neumann
ACDs: Holden Rasche & Ashley Veltre
Copywriter: Alli Walker
BONUS MTN DEW: FRUIT QUAKEPrint/Social
For the holiday season MTN DEW wanted to introduce their limited edition flavor: MTN DEW Fruitquake, a modern take on the classic dessert Fruitcake. Or as we saw it, earth quake meets holiday party.
