GAME OF THRONES: CREATE #FORTHETHRONE

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As part of HBO's #ForTheThrone campaign leading up the final season of Game of Thrones, we commissioned 18 fan artists to see how far they'd go to recreate 18 of the show's most iconic props. Resulting in an epic, user-generated countdown all #ForTheThrone.

case study

Photographer: Nicholas Alan Cope

CCO: Menno Kluin

ECD: Frank Cartagena & Sam Shepherd

CD: Andrew Hunter & Doug Murray

Design: Brian Gartside

Jr. CW: Victor Rivera

Influencer Activation

HBO's show, His Dark Materials, featured a fantasy world where everyone has their own daemon, or spirit animal.

To promote the show and surprise its most vocal fans, we created a hyper-personalized influencer campaign sending hand-crafted, one-of-a-kind, personal daemons based on that fan's social presence. For a dramatic unboxing, we delivered the daemons in large, laser-echted, sapele mahogany boxes inspired by the altheiometer and other notable show elements.